Report: Measuring PR’s value remains communicators’ top challenge
A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle.
A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle.
In its 2019 Global Communications Report, the Annenberg Center identifies how industry practitioners are putting a premium on social media and owned content, as well as technology’s impact.
By removing public ‘like’ counts from posts and introducing deterrents to bullying and other negativity, the company is trying to make the photo-sharing app more welcoming.
Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews.
PG&E faces billions of dollars in liability related to wildfires that ravaged California last year. As it hits the reset button, some scoff at its bid to restore public confidence.
Working in PR can be a demanding career, and communicators often struggle to leave their work at the office. Here are some tips to help draw boundaries.
Winners share how their campaigns scored big.
After a BA flight to Dusseldorf mistakenly landed in Scotland, Ryanair decided to taunt its competitor online. Instead, users reminded the budget airline of its own imperfect record.
While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society.
Watercooler talk isn’t always about the big game, the Oscars or the next holiday weekend. Too often, gossip is the hot topic. Here’s how to keep destructive speculation to a minimum.
You can have the same audience size for the money, but smaller, engaged audiences will offer a better return on investment. Here’s how you should realign your strategy.
The company lifted assault-style weapons from its shelves after the Parkland school shooting. Now it is removing all firearms from 125 stores, saying other items deliver better profits.
A positive review for a customer can be a crucial tool for closing a potential sale and moving consumers along the customer journey.
Reputation management and working with upper-level executives top the list of nettlesome issues keeping external communicators up at night, according to a new survey. Consider these insights.
Some skills that make or break a PR career are hard to quantify. What are the intangible qualities that send a PR pro to the top of the class?