4 steps to reduce a hospital social media crisis
Is your social media policy easy to understand?
Is your social media policy easy to understand?
If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.
Employees were upset that the furniture company was supplying border facilities housing migrant children. Leaders responded with a donation, but not to the group that staffers favored.
Though these social media icons may have smaller followings, the data suggest audiences are more engaged with these niche figures. Here’s how to capitalize.
How can storytelling help preserve your brand’s value? New research suggests you must protect your brand voice internally to stick out from the crowd.
Meetings, multitasking and gossip fests can, of course, divert you from doing your work—but so can clutter and hunger. Consider these productivity killers and simple ways to disarm them.
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this impacts the PR industry.
‘Sully’ Sullenberger, who saved 155 people by landing a damaged jet on the Hudson, called the Max ‘fatally flawed.’ Consumers remain wary, and Boeing is losing ground to competitors.
The social media platform known for fashion tips and travel ideas can be a boon to your promotional efforts as well. Here’s how.
When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,’ Unilever’s vice president of global media said.
As consumers place more importance on honesty and openness, how can brand managers build loyalty and create a community of engaged consumers? Consider these tips.
As many PR agencies consider working with remote teams and clients, how can they ensure the work doesn’t suffer? Consider these insights.
Along with the trends toward tiny houses and craft beers, there is a growing affinity for boutique public relations firms, the author writes. He outlines his rationale for such a shift.
Industry insiders report that media relations is only getting harder, yet benefits remain for PR pros who can cut through the noise. Consider these ideas.
A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.