Ragan Insider Russell Working
6 writing lessons from William Zinsser
Tips from the influential teacher and author of ‘On Writing Well,’ who died this week. Cut adjectives and adverbs. Keep it simple.
Search Results (opinion)
Ragan Insider Beki Winchel
Will NFL’s ‘Deflategate’ ruling make up for the past?
Tom Brady faces a four-game suspension and the Patriots are losing both money and draft picks in the scandal’s aftermath. Is it enough to repair football’s reputation?
Ragan Insider Kristen Raymaakers
3 ways to use Twitter’s direct messages in your pitching repertoire
PR pros have much to gain from the social platform opening up private correspondence to those who don’t follow one another. Before you send your news to a reporter, check out these tips.
Ragan Insider Stephanie Vermillion
Secrets to ‘influencer relations’ success
Unsure of how best to woo bloggers and social media users with big followings to advocate for your brand, or which ones to engage with? There’s one key to making it work.
Ragan Insider Kevin Allen
Barbie quits SeaWorld
Mattel announced recently it would not renew its contract with the theme-park brand, and activists are calling the decision a victory.
Ragan Insider Taylor Shelnutt
How PR pros are stewards of corporate character
USAA’s chief communications officer explains why it’s up to PR pros to maintain that character, and how to do it.
Ragan Insider Julia Sahin
6 of the biggest stressors in PR
In an online compilation, public relations practitioner ranked No. 6 on the list of most stressful careers. With that in mind, here are a half-dozen reasons the job is so taxing.
Ragan Insider Kevin Allen
Twitter announces stronger abuse-blocking measures
The social media platform announced a feature that will help staff identify abuse more quickly along with an extended policy against violent threats.
Ragan Insider Stephanie Vermillion
3 PR leadership lessons from Dale Carnegie
Public relations execs looking to improve their relationships should borrow a page from the author of ‘How to Win Friends and Influence People.’
Ragan Insider Evan Peterson
What if novels got critiqued like corporate content?
An ad campaign for the Winston Fletcher Fiction Prize does just that. Plus, reading with imagination, being happy to write for a living, and more.
Ragan Insider Kevin Allen
Indiana hires PR firm to resuscitate image
The state’s economic development agency is paying Porter Novelli $2 million in the wake of the fallout from the Religious Freedom Restoration Act.
Ragan Insider Beki Winchel
5 client lessons from ‘Mad Men’
Though the fictional account executives at Sterling Cooper focus on advertising campaigns, PR pros can glean knowledge from their successes and failures.
Ragan Insider Raf Weverbergh
The science behind huge viral campaigns
Why did the Ice Bucket Challenge and #thedress explode in the public consciousness? One author explains the phenomenon with the concept of the ‘information cascade.’
Ragan Insider Austin Cross
10 things you should never do when pitching a journalist
There are abundant ways to shoot yourself in the proverbial foot when trying to land media coverage. Keep these advisories in mind.
Ragan Insider Rebekah Polster
A defense of publicists
If you think you’re a publicist simply because you promote things on social media and send out press releases, think again.
