Indy may be changing actors soon, and though it’s a risky move, fans seem poised to accept Chris Pratt in the role. Here’s how you can alter your brand in a way that won’t be jarring.
A federal judge ordered the team’s trademark to be terminated, but execs were confident that ruling would be reversed.
Many brand managers took part in responding to the historic ruling on Friday allowing same-sex couples to marry nationwide.
As the fallout from the Supreme Court decision settles, politicians and medical entities must make explanations of ‘Obamacare’ easier for their audiences to understand.
The anchor held up a sign with the n-word on it and social media went into a frenzy. The attention doesn’t seem to be negative, ratings-wise.
Unsure of how best to use social media for your brand? These tips will help keep you from embarrassing yourself.
Several large companies showed support for the LGBT community with various ads, campaigns and social media actions. A few were criticized for their efforts.
Many clients consider an agency’s reputation when deciding on a safe choice, but perhaps they should dig deeper into the agency’s track record of making judgments.
According to this author, the company’s handling of an email to interns that went viral took what could have been an opportunity for humor and made it too serious.
A personal, handwritten thank-you note can make a huge difference in the days after a job interview.
If you find some unwanted search results for yourself or your brand, there is help.
According to research from Infegy and Phoenix Marketing International, brands will take a brief reputation dip from recalls, but bigger trouble could come if further recalls come later.
‘We must deal with the world as it is, not as we might wish it to be,’ Robert Gates said to the organization’s leaders at its national meeting Thursday.
According to one writer, being too prescriptive about writing is passé. That, plus plagiarism and diversity issues in this week’s roundup.
Caleb Gardner, a content director at Organizing for Action and 18 Coffees, said brand missions are the future for PR and marketing pros.
