Flabby writing? Try these 7 tips for toning and trimming text
Editing makes the difference between fluid, easily digestible content and an arduous slog for your readers. Consider these tactics next time you edit other’s copy—or your own.
Editing makes the difference between fluid, easily digestible content and an arduous slog for your readers. Consider these tactics next time you edit other’s copy—or your own.
You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research.
These online personalities still have access to their digital audiences, but how can brand managers work with them to create the content needed?
The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.
How should you wrap up your business emails during a global pandemic? This chart ranks examples from highly empathetic to extremely tone deaf.
How are you planning on using influencers this year? Here are some stats to help inform the skeptics about influencer campaigns.
Leaders from across the industry weigh in on the most exciting (or terrifying) developments that communicators will face in the coming year. In short: Prepare for change.
For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.
The presents have all been opened, and the year is fast coming to an end. We continue our countdown of the articles that mattered most to readers in the past 12 months.
As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease.
The award-winning musical about America’s founding fathers made a splash on Disney+ over the holiday weekend. Here are some takeaways for the communications set.
Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews.
How can communicators help their organizations respond to the global health crisis? This agency leader shares his insights.
More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Consider these techniques to grab viewers’ attention and keep them coming back for more.
PR pros share some of the tactics that are working to engage audiences during the global pandemic.