5 habits of highly successful speakers
A recent study of popular TED talks reveals why some speakers captivate audiences better than others. Do you possess any of these qualities?
A recent study of popular TED talks reveals why some speakers captivate audiences better than others. Do you possess any of these qualities?
PR professionals often like to stay in the background, but sometimes, it pays off to make some noise.
Here’s what one industry veteran has catalogued as the biggest changes to public relations since the late 1970s. Hint: Things are busier.
Determining whether you should pitch to a traditional reporter or an online advocate depends on what exactly you’re looking for.
These four case studies will illustrate why doing your homework and performing metrics only the first steps. You then must apply your discoveries to your near- and long-term approaches.
Sometimes your CEO or resident expert on a given topic is the worst person to talk about it. With careful planning and a dollop of tact, you can replace the fizzler with a sizzler.
You received an 11th-hour plea to fill in for a speaker. Short of developing a case of laryngitis, what do you do?
The search engine giant redesigned its logo and received varying reactions. Here’s what brand managers can learn from it.
Artificial intelligence is one step closer to taking the place of human writers with a new program from Georgia Tech.
A guide from some time ago characterized using gender-inclusive pronouns as ‘clunky writing.’ We’d like your opinion.
Writing is important, of course, and people skills can’t be underestimated, but for this author, one attribute stands head and shoulders above the rest.
Your tweets now show up on Google, and brand managers may soon have access to GIFs on brand pages.
Its dashboard can streamline the way you use Twitter—from scheduling tweets to monitoring brand mentions, even helping you identify journalists who’d genuinely love to hear from you.
From identifying a hot topic to researching and explaining it to distributing your finished product, these online tools can save you time and spare you headaches.
It isn’t necessarily wrong for brands to take action in a crisis, but PR pros and managers should consider the precedent they’re setting.