Superior real-time marketing depends on a team of sensitive, alert intelligent social media pros who know how to seize the moment and disclose its relevance to their product in front of a hypercritical audience.
Public relations pros and marketers can get more mileage out of their organizations’ content when they work together.
The Democratic candidate reused a meme that Twitter users loved, diverting much of the talk from candidates onstage in Milwaukee.
Campaigns conducted around patriotic holidays must be thoughtful and strike the right tone. These tips will help make your Veterans Day PR campaign a success.
Tell better stories by incorporating alluring elements that encourage readers to do what you want, whether it’s call, click or answer a survey.
Journalists are overwhelmed with scores of story offerings a day. Follow these approaches—suggested by editors in a recent survey—to make sure yours stand out.
Studies show peers are the most trusted source for buying decisions. Fresh thinking is needed on how to get the customer’s word out.
Authenticity doesn’t have to be sacrificed when disabling comments. Promote conversation on social media instead.
Cutting loose a client isn’t a decision to make lightly. Reputation and livelihoods may be at stake.
Jack Dorsey said he wants to ‘reset’ the developer relationship, and announced several new features.
Court a journalist in the same way you’d court a potential love interest—not with flowers and ballads, but with attention focused on their interests.
Fewer reporters covering the news means you must be savvy to capture their attention. Here’s how you can adjust.
Your consumers’ opinions are only an email away. Here’s how to effectively put them into action.
The term ‘brand’ has bounced around marketing circles to the point that it has become a catch-all. Here are some clarifications about what it doesn’t mean—and what it should.
‘Star Wars’ is one of the most recognizable entertainment brands in existence, but Disney recently stumbled in a promotion for the newest movie. Here’s what communicators can learn from it.
