Is brand purpose overblown?
Consumers say they want companies to act ethically, but not many are willing to alter their purchasing habits — or sacrifice comfort for convenience.
Consumers say they want companies to act ethically, but not many are willing to alter their purchasing habits — or sacrifice comfort for convenience.
Also: CDC relaxes physical distancing measures for schools, TikTok ‘aggressively banned’ violent videos in Myanmar, PR pros crave agencies with global reach, and more.
Also: Goldman Sachs employees conduct internal survey on burnout, NASA and SpaceX demonstrate collaboartion, Hootsuite’s cheat sheet for social media image sizes, and more.
Also: Brands promote purpose initiatives on St. Paddy’s Day, creative comms weigh in on the necessity of a kickoff meeting, Walmart to offer digital vaccination records, and more.
Companies that act in an ethical, responsible manner can create a huge advantage in recruiting, retention and sales. An expert shares how to pursue meaningful, sustainable programs.
Also: Google’s messaging fails to convince data-collection critics, 86% of PR teams to bring in outside creative help in 2021, DC Comics bars its artists from producing NFTs, and more.
The complexity of the modern world requires urgency and precision from communicators looking to engage on ‘messy, but necessary’ discussions.
Editors share the top blunders and snafus they encounter every day.
Also: Chris Harrison won’t return to host ‘The Bachelorette,’ PR pros focus on the wrong metrics for measurement, Bitcoin value reaches an all-time high, Netflix tests an end to shared passwords, and more.
Also: YouTube removed more than 30,000 videos with COVID-19 vaccine misinformation, Facebook tests video and ‘Stories’ ads, Society of Editors’ exec resigns, and more.
Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil.
Also: Target and CVS partner on vaccine distribution, Twitter aims to launch ‘Spaces’ in April, 58% of creative teams have larger workloads, and more.
Be a coach, not a critic, make deliverables crystal-clear, and be brief.
Also: T-Mobile asks users to opt-out of data collection, 42% of women say COVID-19 stops them from asking for raises or promotions, Nike announces new executives after crisis, and more.
Also: Lowe’s launches CSR initiative for its 100th birthday, only 41% of men are ready to tackle gender inequality, Taco Bell joins the NFT bandwagon, and more.