PR pros need more than political correctness to survive
Major shake-ups in newsrooms, along with promises of more diversity and sensitivity, signal major changes for the PR industry.
Major shake-ups in newsrooms, along with promises of more diversity and sensitivity, signal major changes for the PR industry.
Corporate vows and fleeting public attention make words spoken today, however impassioned, likely to float away unless executives and activists take definite steps to correct imbalances.
Whether it’s engaging with employees throughout layoffs or preparing for and responding to reporters’ and consumers’ requests, plan your messages stage by stage.
Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.
Comms tech, agencies and vendors share how their unique services and products can deliver success during this historic pandemic.
Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic.
In order to adequately respond to external pressures, you must take care to bring employees and stakeholders together.
Ragan’s PR Daily Awards will showcase the best comms campaigns, events, publications and teams. Enter the industry’s top benchmarking program by next Friday, June 19.
Also: Sephora commits 15% of its shelf space to black-owned products and brands, Wizards of the Coast removes racist cards, 76% of employees consider racism a workplace issue, and more.
Also: Twitter is testing a feature to remind you to read what you tweet, Starbucks is focusing on a to-go business model during COVID-19, brands taking a stand can gain trust, and more.
Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more.
Dozens of outstanding companies and agencies earn accolades as the best of the best in online audience engagement, consumer awareness and a host of other specialized categories in PR Daily’s recent awards program.
Ragan’s PR Daily Awards will showcase the best comms campaigns, events, publications and teams. Enter the industry’s top benchmarking program by next Friday, June 19.
As turmoil unfolds, your company must show compassion and treat your employees and the public with care and integrity. You’ll earn a loyal workforce and enhanced brand reputation.
These conversations can be tricky, emotionally charged and perilous for organizations, but ignoring them can have dire consequences. One agency is trying to make a difference.