Why communicators play an essential role in achieving DE&I progress
Pamela Morris from Walgreens Boots Alliance shares her thoughts on how communicators can keep the ball rolling on this essential topic.
Pamela Morris from Walgreens Boots Alliance shares her thoughts on how communicators can keep the ball rolling on this essential topic.
In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually.
Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more.
Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities.
Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more.
Also: Paul Rudd gives a PSA on wearing masks, Deloitte issues a visual breakdown of its performance, Amazon launches designer stores, and more.
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend.
Start early, seek a strong news media hook, and give publishers plenty of lead time.
Also: Dunkin’ partners with a TikTok influencer, the ACLU creates GIFs to raise awareness about voting via USPS, OKCupid touts voter registration user preferences, and more.
Most communicators aren’t planning beyond 2020, predict they’ll continue work in a constant state of crisis, and collaborate most with HR, according to a new Ragan survey packed with insights into what’s ahead for the rest of the year.
To reach online audiences—likely to still be stuck at home this holiday season—social media personalities could have more sway than ever for savvy brands.
When faced with the loss of retainer clients—and a completely disrupted business model—here’s how one agency pro pushed to keep her business afloat.
Also: Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more.
The pandemic has forced us to innovate and adapt—which provides an opening for enterprising communicators to engage and reach new audiences.