5 ways to get purposeful communication right during the COVID crisis
It’s never been more important to show that your organization stands for more than the bottom line.
It’s never been more important to show that your organization stands for more than the bottom line.
His main message to everyone for the remainder of the year: ‘Just hold on.’
For USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future.
Platforms like Workplace from Facebook make it possible for everyone to participate in internal discussions, solving problems quicker and providing important company-wide insights.
Sarah Hurwitz, former head speechwriter for Michelle Obama, shares how to shape and sharpen presentations and capture the voice of your subject in an authentic manner.
What about PR work translates to volunteering at your local polling place on Election Day? This PR pro offers six arguments for communicators to step up.
Also: McDonald’s social media manager gets real, Yandy drops controversial Halloween costumes, 28% of consumers will buy less holiday gifts, and more.
Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.
Things can always get worse, right? It’s unpleasant to consider, but comms pros must be vigilant to mitigate the damage done by unforeseen events.
With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access.
Also: Podcast ads increase purchase intent, Snapchat adds 11 million users during Q3, Orkin crowns Chicago ‘rattiest city,’ and more.
Margery Kraus, founder and CEO for APCO Worldwide, shares how telling her personal story of leadership inspired by motherhood opened new doors—and offered “authentic vulnerability.”
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020.
Also: A majority of execs think organizations need to push DE&I efforts forward, Chris Rock promotes Verizon’s 5G serices, Facebook Messenger gets a redesign, and more.