How to respond when you go viral for all the wrong reasons
Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors.
Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors.
If you’re saddled with a leader or client who’s a poor communicator or a stilted speaker, there is hope. Here’s how to play up strengths and minimize glaring weaknesses.
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Also: WW’s bid to slim down youngsters, America’s fluctuating back-to-school timeline, PR pros’ thirst for learning, a funeral for a glacier, and more.
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Bookmark these publications to stay on top of your game, learn something new, and stay ahead of the competition.
Delivering a message in Spanish is not enough. Consider the idioms in more than 20 nations, not to mention nonverbal cues, such as gestures and colors. Here’s insight into the crucial nuances.
There’s a difference between promoting diversity theoretically and being truly welcoming. Here’s how communicators can help build stronger teams and take the lead on inclusion.
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Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
As the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, too?
The term is meaningless without the true leadership behind it. Here are some tactics PR pros should use to build their clients’ reputations.
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this impacts the PR industry.
Are your clients and contacts taking off for the summer? Here’s what PR pros can do with the downtime in slower summer months.
From laptop stickers to an on-campus campout, the device-maker is finding ways to inspire a sense of community.