How crisis comms fits into the business continuity plan
When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. That means becoming a planner.
When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. That means becoming a planner.
The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’
The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’
Follow this guidance to craft smarter surveys and help your organization improve engagement, retention and morale.
Turf battles stifle success, and ignorance of colleagues’ efforts and objectives will yield absolutely no rewards. It’s time to reassess how you’re managing your ‘integrated’ teams.
The virus continues its grim march around the world, but panic is not in anyone’s interest. Here’s how communicators should respond.
Also: Webinars elevate marketing campaigns, music industry revenue skyrockets via streaming, Shamrock Shake marks 50 years, and more.
Also: Ryanair’s chief takes heat over Muslim comment, Krispy Kreme debuts delivery for ‘leap day,’ PR pros identify the top trends in 2020, and more.
When an exhibit of fashions from the Muslim world seemed poised to spark a backlash, the nonprofit mobilized media outlets, influencers and other resources to change the narrative.
Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign.
Communicators will help lead the way with concise, compelling messaging about organizational values and the collaborative processes for achieving them. Here are 10 trends to watch.
Once you’ve mastered the basics, what skills should take your focus? Here’s how to keep developing your career in the PR industry.
To grab more attention in 2020, wow your audience with immersive, interactive technology that makes your products pop off the page.
As technology grows in sophistication, so do bad actors seeking to exploit it. A supply/demand gap in talented watchdogs puts businesses in all sectors at heightened risk. Happy New Year.
Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to reap the rewards of the dynamic year ahead.