Google named most valuable brand; Comcast and Time Warner most hated
A pair of studies released Tuesday named the brands that have the most monetary value and the ones people simply despise the most.
1. Google ($159 billion) 2. Apple ($148 billion) 3. IBM ($108 billion) 4. Microsoft ($90 billion) 5. McDonald’s ($86 billion) 6. Coca-Cola ($81 billion) 7. Visa ($79 billion) 8. AT&T ($78 billion) 9. Marlboro ($67 billion) 10. Amazon ($64 billion)
Though tech dominates the top of the list, apparel brands actually grew faster than any other type of brand in this year’s list, a Millward Brown press release states. Also on Tuesday, the University of Michigan’s Ross School of Business revealed that cable companies are suffering in the 2014 American Customer Satisfaction Index. Comcast, which also topped Consumerist‘s poll of the “Worst Company in America” is next-to-last in the index, while Time Warner Cable’s score is even lower. The makers of the index explained the companies’ problems in its report:
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