William Comcowich
13 smart, affordable ways to promote events
Start early, seek a strong news media hook, and give publishers plenty of lead time.
Writing & Editing
Trisha Bruynell
6 tips for communicating well(being)
Here’s how you must support the mental and emotional well-being of employees for effective communication.
Beki Winchel
The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie
Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.
Dianna Booher
4 ways to ensure your messaging resonates and sticks
Don’t be afraid of repetition, use vivid metaphors and illustrations, and prioritize candid feedback.
Beki Winchel
Jelly Belly founder launches treasure hunt, LinkedIn connects remote employees, and Facebook to pay users to log off before the election
Also: Dunkin’ partners with a TikTok influencer, the ACLU creates GIFs to raise awareness about voting via USPS, OKCupid touts voter registration user preferences, and more.
Beki Winchel
GM and Honda announce partnership, T-Mobile launches #Project10Million, and McDonald’s offers ‘Travis Scott’ meal
Also: Virgin Atlantic to lay off 1,150 employees, TD Bank showcases its efforts to support racial equality and diversity, Hawaiian Airlines eliminates change fees, and more.
Mark Nichol
7 reminders for concise, tidy writing
Mind this guidance to keep those sentences snappy and paragraphs punchy.
Beki Winchel
United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections
Also: Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more.
Kelsey White
5 tactics for successful survey research in times of uncertainty
With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
Beki Winchel
Ben & Jerry’s debuts podcast about racism, Uber to require passengers to take ‘mask selfies,’ and Twitter adds context to trends
Also: Alaska Airlines waves change fees, the Joe Biden presidential campaign turns to Animal Crossing, 70% of consumers feel social media encourages brand transparency, and more.
Beki Winchel
Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature
Also: HBO Max reunites the cast of ‘The Fresh Prince of Bel-Air,’ MTV’s Video Music Awards show nabs 6.4M viewers, Facebook might block news sharing in Australia, and more.
Ted Kitterman
Why and how to embrace multimedia storytelling
If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? It’s crucial to be clever—and make yourself a critical resource for outlets.
Richard Levick
10 imminent changes and challenges for communicators to anticipate
To stay relevant, prepare your company or client for the new era of cyber breaches, risk management, and bold political stands.
Beki Winchel
MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions
Also: Marvel Studios pays tribute to Chadwick Boseman, United Airlines waves change fees for life, Pinterest pays $90M to exit office building lease, and more.
Tara Parsell
5 ways the COVID-19 pandemic is changing media relations
With social distancing and remote work on the rise, are best practices for reaching out to reporters changing?
