Also: An exclusive interview on an executive’s response to ridicule and a grocer’s anti-plastic-bag campaign backfires.
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more.
Also: Netflix promises to cut back on smoking, Disney Freeform defends Ariel casting, and Delta beefs up economy class.
Today’s fast-paced work environment demands optimum productivity and staff engagement. The tired, old gathering at the conference table just won’t cut it. Try these options instead.
If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.
The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?
It’s also your responsibility to stop the spread of misinformation, PR pros. For this take and other top stories, read on.
They’re right there on staff, doing the 9-to-5 or maybe covering the graveyard shift. Grab your smartphone and take photos, shoot videos and record their first-person stories.
Brand ambassadors can be a huge boon for any organization. Here’s how to cultivate a culture of sharing and encourage employees to amplify your brand reach.
Wear solid colors (just not green), ask plenty of questions beforehand, and don’t worry about being perfect.
The social media platform is keeping a phony Mark Zuckerberg ‘world domination’ video up on Instagram without marking it as fake, deepening concerns about such media manipulations.
Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference.
As video becomes a more important format for digital marketers and PR pros, it’s vital that you stay on top of the latest best practices. Here’s how to ensure your creations wow audiences.
The video platform has suffered criticism following its decision not to ban a controversial commentator’s content but to restrict him from making money on the site.
Investors are concerned about sluggish advertising growth and Google’s ability to compete with its top online rivals. The company says it just wants to create better consumer experiences.
