Almost every major business and organization uses video to inform and engage consumers. These techniques and focal elements can help you make the most of your visual offerings.
Short of asking a lawyer, there are guidelines for avoiding legal jeopardy. We asked a copyright expert about all the things PR pros and clients can run afoul of when creating content.
Mistakes are OK—beneficial, actually, as long as you learn from them. Follow this expert advice to craft your story, resolve tech glitches and market it wisely. Just hope Chewbacca stays offline.
Also: HSBC removes chief after just 18 months, why your video didn’t take off, the perils of Twitter, and our weekly caption contest.
Edelman’s 2019 Trust Barometer reveals that brand managers can get audiences to consider their messages by using personalities and celebrities consumers trust.
Also: A lively discussion about the ROI of PR, cheers and jeers for French’s mustard ice cream, and Chick-fil-A beats fast-food competitors.
Obstacles abound, such as consumers’ plummeting trust and waning attention spans. Here’s how to make this approach work for you without busting your budget.
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales.
If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet.
Most viewers like to consume content between 7 a.m. and noon, according to Vidyard’s Video in Business Benchmark Report. The best day of the week for views is Wednesday.
Also: Pabst Blue Ribbon blends coffee and booze, presidential seal gaffe highlights image woes, and Arby’s will bring meat to Area 51.
Seating top-tier bosses around a table and letting them maunder about the company mission just won’t do. Find front-line workers in their element, prep them well, and start rolling.
Also: Interview lessons from Mueller’s testimony, KFC boosts engagement with a weird gift, key ways digital media is thriving, and how PR pros can lead the fight for transparency online.
Also: Study: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients.
Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects.
