Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective.
Hard work is fine, and good fortune is fleeting—if it shows up at all. Instead, follow this advice for cultivating relationships and delivering on what your colleagues and clients need and want.
In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change.
Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale.
Take breaks throughout the day, don’t shrug off your delay tendencies, and disable your email notifications—pronto.
Also: Nestle touts luxury KitKats, YouTube warns millions about phishing scam, ‘extraordinary nastiness’ KO’d Disney’s Twitter deal, tapping employees’ climate stances, and more.
Pursuing ongoing training and setting professional goals are crucial, of course, but consider these other, more nuanced ways to enhance your value to current and prospective employers.
When surveyed, almost half of employees between ages 18–35 said they did not want to be policed on political speech at work.
It’s hard enough communicating with a dispersed workforce. That’s compounded when most employees work for a franchise, not the parent company.
What can a PR pro do to prepare for more change to the industry? Shubel suggests that becoming a social media expert might be a good place to start.
Besides being a pain in the keister, they can be a huge drain on your resources. The author of ‘Spin Sucks’ has devised a new approach, starting early on as a partner, rather than a bidder.
To ensure your career ascends instead of ends, focus on self-awareness, empathy and social skills—and help others to do the same.
A new study suggests shortening commutes and mitigating transportation hassles is a top way to improve recruitment and retention. Is your commute driving you to consider a career move?
Also: Google’s tribute to B.B. King, smaller followings produce better engagement, how PR pros feel about crowdsourcing information, and more.
Also: Gen Z devoted to their online platforms, social media takeaways from Toms, racist comments overshadow ‘SNL’ casting breakthrough, and more.
