Why overarching KPIs are crucial for your mission and brand
Global organizations require some region-specific distinctions, but not at the expense of your overall goals and reputation. Setting overarching standards can keep everyone on track.
Global organizations require some region-specific distinctions, but not at the expense of your overall goals and reputation. Setting overarching standards can keep everyone on track.
Also: NBC affiliate apologizes for delayed tornado report, Always’ more-inclusive packaging, Nike chief resigns, and PR pros’ favorite platforms for personal branding and networking.
The answer is not more ‘touchpoints’ or ‘connectivity.’ Focus on doing fewer things, and shed the extraneous stuff that’s not driving substantive results.
Also: Virgin Galactic hits marketing best practices, social media stats reveal opportunities for podcasting, Starbucks Japan debuts Instagram-worthy beverage, and more.
Also: Disney+ leans into nostalgia with Twitter thread, Porsche and Boeing team up for futuristic travel options, Xbox looks to cut down on toxicity, and more.
Also: Michigan dumps Fisher Investments over sexist remarks, Carlsberg debuts ‘paper’ bottles, Renault fires its top boss, and more.
It’s both what you know and whom you know, and the two elements can feed into each other—if you go about it properly. Here’s some guidance from an industry exec on getting started.
Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more.
Also: Lego offers a ‘recycling’ program that benefits nonprofits, Transamerica shares insights from an award-winning social media strategy, Vodafone shutters 1,000 stores, and more.
Is your boss demanding more accountability from your online outreach? Here are three tips to help you measure up.
Going beyond the boardroom will broaden your opportunities for cultivating those who know your company best and can speak on its behalf with passion and confidence.
Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more.
PR pros love to mix things up, and Eaton is no exception. That’s why she says nailing down a typical day in the life of PR pro is such an interesting question.
You want fries with that PowerPoint? Follow this guidance to become a respected leader who wields more authority, influence and corporate clout.
Inclusion should cover those with particular challenges—physical, cognitive or otherwise—to properly reflect the citizenry and for an array of subtle benefits to your organization.