The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?
Check out the work that wowed our judges.
Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.
This week, readers were interested in writing engaging headlines, advice for landing your first PR job, targeting mature consumers with native ads, and more.
The chain’s brand executive chef said the motive behind the concoction was ‘staying true to our brand more than anything else.’
Here’s how to ensure your creative staffers feel stifled, deflated, frustrated and defeated.
While you might be tempted to bury a damaging story, your efforts can backfire, ruining your credibility and turning essential media contacts into enemies. Follow these rules.
The term is meaningless without the true leadership behind it. Here are some tactics PR pros should use to build their clients’ reputations.
Employees were upset that the furniture company was supplying border facilities housing migrant children. Leaders responded with a donation, but not to the group that staffers favored.
Many college graduates are tossing their caps in the air while tossing their names in the crowded market of job seekers. Consider these tips for standing out.
As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.
Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust.
Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face. Above all, be brave.
This week, readers were interested in graphic design trends, the picture that sparked a backlash, increasing the reach of your messaging on social media channels, and more.
The social media platform known for fashion tips and travel ideas can be a boon to your promotional efforts as well. Here’s how.
