Also: Delta applauded for replying to a troll, employees split on political expression policies, and 7-Eleven’s precisely timed Slurpee giveaway.
You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity.
Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Here’s a peek inside its operation.
Also: How to revamp your brand journalism, top online platforms for executives, Friends’ is leaving Netflix, and how the Red Cross is asking for blood.
Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties.
As the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, too?
Also: An exclusive interview on an executive’s response to ridicule and a grocer’s anti-plastic-bag campaign backfires.
The changes that have rocked traditional media have caused some to reevaluate the importance of earned media placements. Here’s why you shouldn’t abandon the tactic.
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more.
Also: Netflix promises to cut back on smoking, Disney Freeform defends Ariel casting, and Delta beefs up economy class.
What organizations do employees love working for? Find out, and then check out our roundup of current job openings.
Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing.
A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply.
As podcasts have rocketed into the mainstream, many see a guest appearance on these digital audio shows as a coveted media win. Here’s how to ace your opportunity.
If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.
