Also: Chipotle partners with CashApp to relaunch its customer rewards program.
What’s the real value of media relations in 2022? Answers will be revealed at our upcoming Media Relations and Measurement Conference on May 11 in New York City.
Jason Wagenheim explains how his Bustle, Gawker and others in his portfolio have weather the everchanging media landscape.
From educating consumers about the proper spelling of ‘Paddy’ to helping friends and family gather in style, brand managers are hoping everyone feels Irish in 2022.
There’s risk in running ads against news coverage, but ad dollars are essential for keeping the news media healthy and audiences informed.
The columnist and author of “Too Dumb to Fail” talks with host Lisa Camooso Miller about his career as a journalist and how he finds the stories that matter.
Don’t just use listening tools to track share of voice. Here’s how to use data to drive your content strategy.
Also: CVS touts accessibility in metaverse play, investors push for change on taxes and transparency, and Stoli looks to rebrand amid Ukraine crisis.
The former editor of Woman’s Day magazine shares ideas on reaching women with a message that speaks to shared values.
President Biden addressed the nation amid the outbreak of war in eastern Europe, and as the U.S. attempts to turn the page after two years of pandemic.
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
We chat with PRLN member Samantha Stark from 160over90 about how PR can lead integrated external comms strategy, her comms wishlist and more.
Jennifer Kho, VP of journalism and information equity at DoGoodery, shares lessons from her time as a managing editor at HuffPost and how PR pros can get coverage with a focus on DE&I.
Also: TikTok stars make more than top CEOs and more.
Also: Ulta Beauty shares partnership with Rihanna’s Fenty brand on social media, and more.
