Which cities offer prime living and working opportunities for new college grads? A move to Texas or California might be wise. Plus, check out a roundup of current job openings.
Are your tones and designs contemporary, or are you putting off potential customers? Read on to see if it’s time to punch up your palette.
Also: Burger King plays ‘meat or no-meat,’ Huggies courts dutiful dads, and T-Mobile serves Taco Bell
Victuals, comestibles, noshes—all manner of foodstuffs—resonate deeply with consumers, even if your product or service isn’t edible. Try these tactics to sweeten your next campaign.
When responding to a crisis event, PR pros must be careful to avoid mental mistakes. Here’s how to make sure your brain doesn’t play tricks on you.
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
After months of crisis following the tragic crashes of two airplanes—potentially due to manufacturer malfeasance—some in the airline industry hope to revive its reputation.
Also: Phrases to banish from the workplace, Starbucks ditches newspapers and how e-commerce is shaking up the retail industry.
Securing the sit-down with that news channel or high-profile (or niche-specific) publication is just the start. Here’s a dandy half-dozen tactics to land your message and ensure a return visit.
Many communicators are hoping to make a difference in their community, whether through education or persuasion. Here’s how small steps can lead to big picture progress.
Also: eBay throws shade at Amazon’s Prime Day, Twitter jokes about its global outage, and the end of the 40-hour workweek.
A great idea can boost brand awareness and your bottom line, but finding one can be a grind. These sources could provide you with inspiration for your next blog post, tweet or video.
Incentives for glowing endorsements or staunch defenses of your organization might work in the short term, but more intrinsic sentiments will resonate and endure. Here’s how to proceed.
Marketers and sales teams have seen big results from software to help streamline their outreach. Here’s why PR pros should upgrade their database management.
Are you tired of getting no response to your media pitches? Here are some ways you can develop a rapport with reporters—and cut through the cluttered inbox.
