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Every year, churlish malaperts online urge us to ballyhoo agenda-driven talking points to the holiday feast. Push back with writerly archaisms.
An unfavorable review can damage your reputation, but a poor reply will only make a bad situation worse. Here’s guidance on turning an adverse online interaction to your advantage.
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Whether you work at an agency or in-house, keeping up with daily, weekly and quarterly demands can seem overwhelming. Fortunately, there’s help.
Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged.
Also: Google spreadsheet shows stark agency-pay imbalances, lessons from Life is Good’s 25th anniversary campaign, top pages on LinkedIn, and more.
In our global economy, business concerns span time zones and even hemispheres. To secure more expansive coverage for your organization or client, follow these tips.
Also: Forty-two percent of organizations are looking at ways of taking agency creative assets in-house, Dunkin’ wins with limited-edition merch, and more.
Also: Prince Andrew’s ‘catastrophic’ BBC interview, TikTok adds URLs to bios, how PR pros prefer to learn, and more.
Much has changed about the PR industry, but writing still remains an essential tool for communicators. Here’s how to make your copy sparkle.
With the barrier of entry at an all-time low, it can feel easy to publish at a relentless pace. Here are some essential steps to take before posting a word.
Broadcasters, podcasters and journalists thrive on curiosity. Here are several invaluable phrases and redirections to guide the conversation fluidly to your focus—without tipping your hand.
Also: ‘Sesame Street’ livestreaming 50 years of memories, Black Friday looms on social media and worldwide, PR career advice from a talent expert, and more.
Also: Juul to lay off 650 workers by year-end, Google will label slow-loading websites, Facebook offers payment feature, and the top PR and marketing trends for 2020.
