Securing the sit-down with that news channel or high-profile (or niche-specific) publication is just the start. Here’s a dandy half-dozen tactics to land your message and ensure a return visit.
Communicate early and often, let employees have their say, and build up those who are staying on staff.
When organizations promote women to leadership roles during a crisis, they’re sometimes set up to fail. Here are some tips to make sure you’re prepared.
The term is meaningless without the true leadership behind it. Here are some tactics PR pros should use to build their clients’ reputations.
Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face. Above all, be brave.
The telecom giant seeks to complete a merger with Sprint as it strives to bring affordable 5G to the entire U.S. To make its point, the CEO has lashed out at AT&T and Verizon in a blog post.
‘Sully’ Sullenberger, who saved 155 people by landing a damaged jet on the Hudson, called the Max ‘fatally flawed.’ Consumers remain wary, and Boeing is losing ground to competitors.
As a moderator, you can follow a staid format and have all your panelists nodding in agreement—and your audience nodding off. These approaches will help juice things up.
Each is a verb and a noun, but correct usage depends, of course, on the context and intended meaning. Here’s guidance for veteran writers and novices alike on keeping them straight.
How much should you prepare—and what steps can help you avoid gaffes that will bring your performance to a screeching halt? Try these eight steps.
Wear solid colors (just not green), ask plenty of questions beforehand, and don’t worry about being perfect.
Avoid loose sentences. Keep related words together. And don’t write your copy with beer.
BB&T and SunTrust joined forces intending to create a top-flight institution, but to avoid favoring either partner, they chose a neutral name that has left many scratching their heads.
Too many presenters focus on themselves—and showing off how much they know—rather than on the audience’s interests. Others tell stories chronologically, which can be a major snooze.
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