From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization.
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A curt ‘Howza ’bout I do my job and you do yours?’ solves nothing. Instead, demonstrate your mastery over material and messaging, and set up a workflow protocol for all to follow.
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Follow these guidelines to take the high road and shore up your reputation management.
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Before your big event, do some sleuthing to identify attendees’ pain points and preferences. Use whatever nuggets you mine to shape your message and delivery.
Share trending posts, analyze analytics and add hashtags. Above all, be consistent and helpful.
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
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