Why should a PR pro strive to become a trusted advisor instead of a technician who puts out press releases? The future of your organization might depend on it.
If you’re saddled with a leader or client who’s a poor communicator or a stilted speaker, there is hope. Here’s how to play up strengths and minimize glaring weaknesses.
Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics.
Also: How social media teams can help their PR counterparts, YouTube and Apple Music offer curated playlists, and AT&T scrambles as 20,000 employees strike.
Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more.
Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more.
Also: WW’s bid to slim down youngsters, America’s fluctuating back-to-school timeline, PR pros’ thirst for learning, a funeral for a glacier, and more.
Also: Instagram opens AR filters to all users, popular social media platforms by industry, and U. of Michigan trolls Ohio State over ‘The.’
Start by identifying the purpose of your presentation. From there, tailor the talk for your audience, and keep it concise.
Not every great idea ends up having a life of its own. Here’s how one PR pro turned her dream of connecting inspiring business figures into a digital content machine.
PR might not be brain surgery, but it has the power to alter lives. That’s why some PR pros take their work so seriously—and why communicators should demand perfection.
Also: Farmer Boys’ social media sweepstakes win, apps’ value for consumers, PR pros’ stand on profanity in messages, and more.
Also: The optimum number of hashtags for social media success, Walgreens to close 200 stores, and Krispy Kreme teams up with Reese’s for a sugary win.
The hiring practices and cultural climates of U.S. workplaces are rapidly transforming—with serious implications for employees and job seekers.
Also: HSBC removes chief after just 18 months, why your video didn’t take off, the perils of Twitter, and our weekly caption contest.
