Joe McLeod
When marketing needs PR: ‘The Chosen’ creator apologizes for anti-ad rollout
The popular TV series rankled some with a bit of reverse psychology in its marketing. Here’s how PR could have helped.
Crisis Communications
Allison Carter
How to identify and respond to a media crisis
Media monitoring helps you understand when you’re in the middle of a storm – and how to get out of it.
Ragan Insider Ted Kitterman
How Havas PR rallied global teams to support ‘Save Ukraine’ telethon
The agency was able to pitch news outlets about the star-studded telecast which raised around €1.2 million from 80 million viewers worldwide.
Ted Kitterman
3 crisis communications lessons from the Academy’s Oscars slap response
A crisis comms expert takes a look at how messaging was handled and mishandled after Will Smith disrupted the Oscars telecast.
Emma Atkinson
Pinterest bans climate misinformation, Google’s DeepMind addresses its sexual misconduct process and Americans question safety of self-driving cars
Also: A Substack comms pro takes heat for her swipe at Twitter employees in her message about open roles at the organization.
Ted Kitterman
With increased Russian threat, here’s how to update your cyber crisis playbook
President Biden’s warning to business leaders should trigger a review of crisis comms readiness.
Emma Atkinson
Starbucks CEO looks to reconnect with employees, bad timing the No. 1 reason email pitches are rejected and PR pros can consult as bias checkers on Hollywood films
Also: Elon Musk buys 9.2% stake in Twitter after ranting against the platform.
PR Daily Staff
How media monitoring can calm a crisis
Follow the conversation to make sure your crisis messaging rises to the needs of the moment.
Emma Atkinson | Ted Kitterman
Meta’s smear campaign against TikTok exposed, employee archetypes who care about ESG and Etsy’s sellers protest fee increase
Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.
Emma Atkinson
Misinformation threatens climate progress, Disney releases immediate statement on ‘Don’t Say Gay’ bill and how Americans want to use AR/VR
Also: Airbnb wants to help teachers make extra cash by hosting.
Allison Carter
How Goodwill has battled viral misinformation for 15 years
Goodwill enlisted allies and gave them the tools they needed to combat the viral misinformation.
Emma Atkinson
PR pros react to Will Smith’s Oscars slap, South Dakota hotel owner’s racist Facebook post prompts lawsuit and the case for podcast ads
Also: Chipotle partners with CashApp to relaunch its customer rewards program.
Ted Kitterman
Pandemic decimates public trust in health care, report says
Edelman’s special investigation of trust in health care shows the deep damage done to institutions by the COVID-19 crisis.
Emma Atkinson
Applebee’s faces backlash from leaked exec email, Uber to partner with NYC cab companies and YouTube tops online destinations
Also: Mattress company Avocado opens wellness center store in Manhattan.
Emma Atkinson
Home Depot ‘privilege’ flyer sparks social media outrage, investor rumors complicate Buzzfeed staff cuts and Disney fans split on ‘Don’t Say Gay’ bill response
Also: Bank of America advances DEI commitments with Racial Equality Award nominees.
