Ted Kitterman
Identify crisis response roles with ‘RASCI’
The acronym provides a tool for identifying what roles will be filled by members of your crisis working group and clarifying essential workflows.
COVID-19
Beki Winchel
Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa
Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.
Ted Kitterman
11 predictions for 2021 from PR insiders
Will we go back to the office? Will we find more civility and positivity in the new year? What trends from 2020 are here to stay? Industry leaders weigh in on these pressing questions.
Robby Brumberg
Report: How communicators should proceed with COVID-19 vaccine messaging
IPR just published a robust gameplan for comms pros eager to help increase inoculations and dispel skepticism among their fellow workers.
Beki Winchel
Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year
Also: Google shares outage information across its services, Pfizer tweets images of COVID-19 vaccine leaving its factory, Universal and Disney World Resorts seek engagement, and more.
Karen D. Groppe
9 lessons from HIMSS’ COVID-19 strategy
What happens when the world’s largest annual health care event collides with an emerging global pandemic? Here’s how the team managed to respond.
Ted Kitterman
Why you should start planning now for your COVID-19 vaccine rollout
Crisis comms veteran Andy Gilman offers advice to organizations based on his work with Johnson & Johnson and Tylenol, and later advising the Canadian government during the SARS outbreak.
Beki Winchel
Ben & Jerry’s partners with Colin Kaepernick, Disney announces huge streaming push, and Google to combat vaccine misinformation
Also: Pringles answers challenge by ‘Last Week Tonight with John Oliver,’ 40% of U.S. consumers will spend less during the holidays, ‘Grey’s Anatomy’ nabs Twitter engagement, and more.
Beki Winchel
Facebook responds to antitrust lawsuits, Time announces ‘pet of the year,’ and Pantone selects two colors for 2021
Also: Cartoon Network racks up kudos for its anti-racism PSA, top challenges content marketers must overcome, Facebook’s ‘Year in Review,’ and more.
Beki Winchel
McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search
Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more.
Jason Dressel
4 proactive steps for preserving brand reputation
Do you know what skeletons are luring in your organizations’ closets? Here’s how to make sure you aren’t caught by surprise.
Ted Kitterman
Red Lorry Yellow Lorry’s Hélène Joubert: We can be resilient
Despite all the hardships the industry has faced in 2020, here’s what is giving hope to the European director for the lorries.
Ragan Insider Robby Brumberg
Experts lay out the role internal comms should play in refreshing and reinvigorating the workforce
New data says 80% of employees have no motivation right now. Here’s how to inspire, encourage and uplift wrung-out colleagues.
Beki Winchel
IKEA discontinues 70-year-old catalog, KFC and Lifetime offer holiday ‘mini-movie,’ and Dentsu to lay off 6,000
Also: American to offer pre-flight COVID-19 tests, 70% of UK consumers say digital content affects perception of accompanying ads, remote meeting etiquette, and more.
Meghan Madhavan
5 ways to build a partnership with IT to improve employee experience
Rachel Williams and Lisa LaVan from Social Chorus discussed how internal communicators and IT professionals can break down barriers during a recent Ragan webinar.
