The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages.
With the coronavirus dominating the headlines, and marketers needing to pivot in the face of cancelled live events, here’s how communicators can make a change.
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
There are just two days left in the year—but our countdown isn’t finished yet. Here’s another round of our top stories form the last 12 months.
Also: Wendy’s, Taco Bell and Pizza Hut criticized as misinformation spreads, Instagram guides #BlackOutTuesday participants, consumers want brands to take a stand, and more.
The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution.
The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year.
2020 keeps slipping away, and we’re still counting down the stories that had the biggest readership this year. Check these out.
These online personalities still have access to their digital audiences, but how can brand managers work with them to create the content needed?
The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.
How should you wrap up your business emails during a global pandemic? This chart ranks examples from highly empathetic to extremely tone deaf.
As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease.
How can communicators help their organizations respond to the global health crisis? This agency leader shares his insights.
PR pros share some of the tactics that are working to engage audiences during the global pandemic.
Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.
