Branding

Justin Joffe

How the movies are tempting consumers back to cinemas, channels for social justice messaging, and Lego’s first LGBTQ-themed set

Also: Omaha Steaks encourages gatherings, Twitter relaunches verification program, and CNN regrets ethical lapse.

Justin Joffe

Saks requires employee vaccinations, Americans won’t share data to stop COVID-19 spread, and HBOMax launches ad-supported tier

Also: Burger King joins chicken sandwich war, Spotify rolls out automatic transcriptions, and TD Bank launches digital content hub.

Justin Joffe

Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative

Also: The Muppets encourage vaccinations, Google I/O conference drives conversation on Twitter, and Facebook seeks input from researchers.

Justin Joffe

Delta requires new employees to get vaccinated, the best times for posting on Twitter, and Bill Gates defends reputation as relatable philanthropist

Also: Coca-Cola stops energy drink sales, governments celebrate International Day Against Homophobia, Transphobia & Biphobia, and WarnerMedia declares support for CNN.

Justin Joffe

Industry groups respond to relaxed CDC guidelines, unvaccinated adults open to financial incentives, and Apple reacts to employee outcry over new hire

Also: Ellen DeGeneres announces her show to leave the air, social platforms respond to vaccine disinformation researchers, and Twitter users question vaccine promotions.

Justin Joffe

WeWork’s CEO doubts remote workforce engagement, how companies earn trust, and cruise lines share plans to resume sailing in July

Also: the latest tech offers new horizons for accessibility, Instagram adds pronouns, and Ohio creates lottery to reward vaccinated residents.

Justin Joffe

McDonalds, Lyft and Uber push vaccine messaging and services, Black employees see less progress on DE&I, and Chipotle promises wage hike

Also: Mattel wants to recycle old Barbies, YouTube offers funds to compete with TikTok for influencers, insights from Ragan’s Communications Benchmark Report, and more.

Justin Joffe

Facebook defends plans for kid-centered Instagram, YouTube viewers increasingly consume videos about everyday tasks, and NBC drops Golden Globes

Also: AAA seeks to calm consumer fears over gas shortage, Twitter tip jar posts home addresses, and Patagonia’s CEO shares strategies for activism campaigns.

Justin Joffe

Dartmouth College responds to surveillance allegations, working moms struggle with remote well-being, and Netflix, Amazon seek distance from Golden Globes

Also: Brands share sensitive Mother’s Day messaging, Instagram adds live captions to Stories, and Google Play adds transparency features.

Justin Joffe

Peloton escalates crisis response with treadmill recall, exclusives lead to media coverage, and Uber protests changes to gig worker regulation

Also: New York Times sees record subscription growth, NASA celebrates Asian American Pacific Islander Heritage Month, Twitter changes image sizes, and more.

Ragan Insider | Ted Kitterman

How to measure the trust that today’s audiences require

The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing.

Justin Joffe

Spotify CEO silent on Joe Rogan’s anti-vax comments, female leadership helps organizations embrace risk, and JP Morgan to send employees back to the office

Also: CES announces in-person programming for Jan. 2022, Tesla reveals notice from EPA, Facebook responds to calls for ad transparency, and more.

Justin Joffe

Alaska Airlines bans state senator for refusing to wear a mask, over 1/4 of American workers oppose vaccines, and Basecamp’s CEO takes heat over culture shake-up

Also: Federal officials soften outdoor mask guidelines, Roku takes fight with Google to its customers, Zoom launches immersive backgrounds feature, and more.

Justin Joffe

Apple launches long-anticipated user privacy tool, the financial cost of racial inequality for film and TV, and HBO knocked for inaccurate subscriber numbers

Also: Intimate Oscars ceremony showcases people over spectacle, Reddit responds to child pornography lawsuit, Twitter creates tools to let top users charge for content access, and more.

Justin Joffe

Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email

Also: Tesla issues a public apology in China, California theme parks require proof of vaccination, W.W. Norton pulls book promotion amid sexual harassment claims against author, and more.