BP, General Motors, and ‘reputational debt’
In a column on The Huffington Post, a Northwestern University Law School professor admonishes organizations to be prepared for crises so that shortfall of good will doesn’t become insurmountable.
When a crisis strikes at the core competency of a company — in this case, safe and containable offshore drilling — the reputational debt created by mishandling the crisis can persist for decades. The larger the gap between public expectations and actual performance, the slower the redemption period.
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